I am told I don’t write enough good things about China. That’s not entirely true: despite my criticisms I have a very positive outlook for this country! Nonetheless I will praise China Mobile for their efficient use of text messaging for customer services. Afterall SMS popularity is not new in China.
Through SMS you can change plan, redeem your bonus points for gifts, apply or cancel mobile value added services (e.g. mobile news, caller id etc…) – even find out where a friend is. This is by far more advanced than most other mobile systems I have used, or at least they have been doing this for years even if others are just beginning.
China is now the biggest mobile market in the world and growing. For many it’s their only connection to the Internet, or indeed the world. For some, it’s also a handy payment platform.
Now that the telecom industry has been shaken up, and 3G becomes more prevalent (although China Mobile will use its homegrown standard), the service offerings are set to grow.
If only they can re-record the English prompt announcements on the topup hotline!
